Healthcare services provider LifeCell has decided to initiated a campaign to market cord blood stem cell banking.

It plans to set up information kiosks across 400 retail outlets in Mumbai and 40 hospitals across India to provide expectant mothers with information about the importance of cord blood stem cell banking and stem cell therapy. The company has earmarked investments of Rs1 crore towards this initiative.

It has also planned investments to set up an exclusive stem cell transplant centre in association with Shri Ramachandra Medical College.

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