The newest anti aging creams in the market conveys an air of scientific gravity. It holds the hope that medicine has triumphed over the visible aging process. These anti aging products are among the first to capitalize on the peoples’ insatiable appetite for stem-cell technology. The goal of these products is to create a more youthful cell that would replenish elastin and collagen. And as an effective way for this, the company has employed the use of stem cell to those products.

But before you plunk down $80 or $155 for these potions, there are few things to consider. The products might be no better than existing anti-aging skin creams. In fact the stem cell row is just a marketing gimmick.

However, doctors say that stem cell may have the capacity to improve skin problems. But that is not established so far. For now, the consumers are being misled. In fact, the creams don’t even contain live stem cells, just the suggestion that they’re comparable in some way to the much-heralded, but largely unharnessed, cellular power houses.

In fact the products are designed to stimulate the skin’s own stem cells, which are layered between the epidermis and dermis. These cells are constantly dividing, with newer cells slowly moving to the surface and older cells being shed from the top layer. As people age, this turnover process slows, causing the loss of elasticity, uniform color and other characteristics that give skin a youthful appearance. The goal of many skin-care manufacturers is to find substances that provoke adult skin stem cells to behave like younger cells, speeding up the skin-turnover cycle.

The stem cell frenzy began last year when a Salt Lake City company called Voss Laboratories released its product, Amatokin, at Bloomingdale’s with the advertising slogan “Stem Cells: The future of skin rejuvenation.” Soon came other players like StimulCell and Dior. None of the manufacturers claim to contain stem cell advertising lines like “utilize stem cell technology” make people believe that they are applying the much-heralded cells to their skin.